Mission and Vision

About Us

Our goals for the bank our stakeholders, clients and employees.

HomeAbout UsMission, Vision and Values

Corporate Objective

By continually providing the best customer experience to generations of Filipinos here and abroad, PNB aims to be among the top 3 in the various markets that it chooses to compete in.

Mission Statement

We are a leading, dynamic Filipino financial services group with a global presence committed to delivering a whole range of quality products and services that will create value and enrich the lives of our customers, employees, shareholders and the communities we serve.

Vision 2010 and Beyond

To be the most admired financial services organization in the country in terms of:

  • Financial performance – rank #1 or #2 in its businesses in terms of return on equity
  • Innovativeness – in products, services, distribution and the use of cutting-edge technology
  • Customer perception
    • The preferred financial services provider
    • The customer-centered organization with a passion for service excellence
  • Social responsibility – the employer of choice, a good corporate citizen and partner in nation-building
  • Long-term vision – developing competitive advantage on a sustained basis by anticipating changes in customer’s preferences and in the manner of doing business

Our Values

Our Shared Values bind everyone in PNB together, providing the basis for trusting one another and helping enable the Bank to achieve its mission and vision.

Mapaglingkod 服務態度
(Service Orientation)

We are committed to deliver the best possible service to our customers, proactively responding to their needs and exceeding expectations as manifestation of the value and respect that the Bank holds for every single one of them.

Mapagkatiwalaan 誠信度
(Trustworthiness)

We hold sacred the consistent adherence to a strict moral and ethical code manifested through honesty, professionalism, fairness, prudence and respect for the law.

Mapang-akma 應變能力
(Adaptive to Change)

We nurture within each one of us a positive attitude towards change and innovation, promoting flexibility and celebrating creativity as drivers of our quest for continuous improvement and operational excellence.

Mapagkapwa 团队合作
(Team Orientation)

We are committed to work together as a family united in pursuit of common goals and aspirations, valuing meritocracy in promoting the common good.

Mapagmalasakit 委託事項
(Commitment)

As stewards not only of the Bank's business, but of its proud name and enduring heritage, we manifest genuine concern and affection for the Bank, it's business, and its core constituents.

Mapagmalaki 驕傲
(Pride)

We take pride in working with the Bank, of being a Philnabanker, in whatever tasks we undertake. This will be reflected in all our actions, in the passion of how we get things done.