PNB scores a double win at the 52nd Anvil Awards

Receiving the Anvil awards for Philippine National Bank were (from left): Odin Danao, IXM Advertising, Inc. Account Manager; Marcelo Lacap, IXM Advertising, Inc. Senior Copywriter; Mona Florendo, PNB Advertising Unit Head; SVP Norman Martin Reyes, PNB Chief Marketing Officer; SVP Christian Jerome Dobles, PNB Branch Banking Group Head – Metro Manila; AVP Leia Regala-Teodoro, PNB Marketing Services Head; Ramoncito Cruz, Media Wise Communications, Inc. CEO; and VP Janette Abad Santos, PNB Capability Building & Manpower Development Head

Philippine National Bank (PNB) was honored with two awards during the Public Relations Society of the Philippines’ (PRSP) Gabi ng Parangal 52nd Anvil Awards held at the Makati Shangri-La, Manila last March 10, 2017.

Winning the coveted Gold Anvil was the Coffee Table Book, PNB: A Century of Excellence which captures PNB’s eventful history supported by visuals and stories of the Bank’s valued clients, partners, and employees through the years.

Meanwhile, the PNB “You First” Advertising Campaign won a Silver Anvil. This recent advertising campaign revitalized the Bank’s brand identity and introduced the new tagline, “You First”, which speaks of PNB’s renewed promise of putting the customers first by offering more personalized financial solutions for their needs.

The two winning entries were part of the Bank’s centennial anniversary celebration. Living up to a legacy of stability and excellence, PNB looks forward to another hundred years of serving its customers first.

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