The International Association of Business Communicators (IABC) Philippines honored. . .
The International Association of Business Communicators (IABC) Philippines honored the Philippine National Bank (SEC: PNB) with two distinctions during the 15th Philippine Quill Awards recognition night held on July 5 at the Marriott Grand Ballroom in Newport City.
PNB’s “You First” Rebranding Campaign was given an Award of Merit under the Communication Management Division for Marketing, Advertising and Brand Communication Category. Since its rebranding initiative in 2016, PNB has revitalized its brand identity as an institution that continuously transforms itself into a vibrant, relevant and more customer-centric universal bank. With its brand promise of “You First,” the bank commits itself to a vision of always prioritizing clients’ needs. The rebranding campaign was held at a most opportune time as it ushered in the Bank’s centennial year.
The bank’s 2017 Wall Calendar took home an Award of Excellence under the Communication Skills Division for the Publications Category. The calendar presented PNB as the nation’s partner in financial growth. It also highlighted the bank’s role in values advocacy by showcasing artworks from PNB’s Centennial Stamp Design Competition, with the theme centering on unique Filipino qualities. The bank’s celebrity endorsers were featured on the cover, representing the bank’s emerging young urban market.
Established in September 1983, IABC Philippines is the first chapter outside North America of the global International Association of Business Communicators. IABC Philippines members include the best marketing, public relations, and corporate communication practitioners across different industries in both private and public sectors. IABC Philippines’ banner programs are the CEO EXCEL Awards and the Philippine Quill and Student Quill Awards.