The Philippine National Bank (SEC: PNB) received the award for Best Brand Initiative. . .


pr_pnb_youfirst_rebranding_campaign
Photo shows (from left): Neeti Aggarwal, The Asian Banker Senior Research Manager; EVP Horacio Cebrero, PNB Treasury Sector Head; Karla Redor, PNB Web Development Officer; AVP Leia Teodoro, PNB Marketing Services Division Head; Florencia Tarriela, PNB Chairman; Richard Hartung, The Asian Banker International Resource Director; Frendel Pulusan, PNB Digital Channels Manager; and Foo Boon Ping, The Asian Banker Managing Director

The Philippine National Bank (SEC: PNB) received the award for Best Brand Initiative at The Asian Banker Philippine Country Awards. The awards ceremony was held in conjunction with the region’s most prestigious retail banking event, the Future of Finance in the Philippines, at the Fairmont Makati last October 6, 2017.

Since its rebranding initiative in 2016, PNB has revitalized its brand image and position as an institution that continuously transforms itself into a vibrant, relevant, and customer-centric universal bank. With its renewed brand promise of “You First”, PNB commits itself to a vision of prioritizing the clients’ needs.

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Philippine Country Awards programme provides the undisputed benchmark of the performance of the best financial institutions in an increasingly fierce marketplace.